Title: Corporate Social Responsibility(CSR) Initiatives of Enterprise-funded Public Corporations and their Interaction with Non-profit Organizations: a Case Study of Building a Eco-friendly Playground in Central Vietnam

Autor: Suhyun Youk and Minji Yoo

Name of Journal: The Southeast Asian Review(동남아시아연구) Vol.31 No. 4 pp.169-214

Abstract: This paper elaborates the extent to which degree of interaction that could occur when enterprise-funded public corporations work with locally-specialized social organizations with a specific case study. As Central Vietnam is a region closely related to the 'Vietnam War', which might be a potential threat to not only the Korean government but also Korean companies that have entered Vietnam, it is considered as an major area that such organizations like Vietnam government, NGO and so on could call into a question. In the context of this situation, Korea government has been putting lots of efforts to support them in various ways; carrying out ODA projects in the governmental and non-governmental ways. In the area of Central Vietnam with political issues, Group C-NGO-, which has contributed for issues and activities related with Vietnam War, has been continuously working hard. Especially, it conducted CSR projects by developing some different CSR contents, which other organizations could not be able to make it. From an eco-friendly playground suggested and developed by Group C with A Enterprise-funded public corporation’s financial supports, the Group C might eventually obtain new financial resources and some opportunities to expand their business in more sustainable ways by being connected with the different levels of communities and business areas. Moreover, they were able to approach and build a relationship with new partners, that can help them to manage issues by interacting with local communities, not jut CSR activities. Thus, the CSR activities of corporations can not only boost their profits directly, and not only generate better corporation perceptions, but also can effect on the activities of social organization in the process of interaction between the corporation and organizations that encourage CSR initiatives.

Keywords: CSR initiatives of Enterprise-funded public corporation, Locally-specialized NGO, the Middle part of Vietnam, Management of potential issues, Interaction